Your rights as a Data Subject and how to exercise them.<\/li>\n<\/ul>\nDEFINITIONS<\/h2>\n
To facilitate understanding, we list in the table below the definitions and key terms commonly related to privacy and personal data protection, which we refer to in this text of this Policy:<\/p>\n
LPDP \u2013 Ley de Protecci\u00f3n Credit Personal Data Protection Law, Law No. 6534\/2020.<\/p>\n
Personal data \u2013 Information related to a natural person, identified or identifiable.<\/p>\n
Sensitive personal data \u2013 Personal data about racial or ethnic origin, religious beliefs, political opinions, membership in unions or religious, philosophical, or political organizations, data related to health or sexual life, genetic or biometric data when linked to a natural person.<\/p>\n
Data subject \u2013 A natural person to whom the personal data that are processed refer. These individuals can be healthcare professionals or others, patients, consumers, employees, former employees, or other natural persons.<\/p>\n
Users \u2013 People who access our Website and\/or interact with the activities offered on it.<\/p>\n
Controller \u2013 A natural or legal person, of public or private law, responsible for decisions related to the processing of personal data. Our company may act as a Controller and\/or Processor in the processing of Personal Data.<\/p>\n
Processor \u2013 A natural or legal person, of public or private law, who carries out the processing of personal data on behalf of the controller. Our company may act as a Controller and\/or Processor in the processing of Personal Data.<\/p>\n
Data Protection Officer \u2013 A person designated by the controller and the processor to act as a communication channel between the controller, data subjects, and the National Data Protection Authority (ANPD). Our Data Protection Officer can be contacted via email: atencion@este.com.py.<\/p>\n
Processing \u2013 Any operation performed with personal data, such as collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation, or information control, modification, communication, transfer, dissemination, or extraction.<\/p>\n
Anonymization \u2013 Processes by which personal data lose the possibility of direct or indirect association with an individual, considering the use of reasonable and available technical means at the time of processing. According to the law, the LPDP does not apply to anonymized personal data.<\/p>\n
Automatic collection \u2013 Automatic collection is carried out through access to the digital channels of our company without the Data Subject having necessarily provided personal data. Examples of data collected automatically include cookies, access logs, device or browser characteristics, IP address (with date and time), IP origin, information about clicks, pages visited, search terms entered on our channels, among others.<\/p>\n
Cookies \u2013 Files sent by the website server to Users’ devices to identify them and obtain access data, such as pages visited or links selected, allowing the customization of Users’ navigation on the Website according to their preferences.<\/p>\n
IP \u2013 Abbreviation for Internet Protocol. It is a set of numbers that identifies the connection through which it is possible to identify the Users’ computers on the Internet.<\/p>\n
Logs \u2013 Records of User activities carried out on the Website. Website \u2013 Refers to the electronic address https:\/\/www.este.com.py\/ and its subdomains.<\/p>\n
WHAT PERSONAL DATA IS COLLECTED?<\/h2>\n
To carry out our activities, it may be necessary for our company to collect certain information or personal data related to you.<\/p>\n
This information may have been provided directly by you, by third parties contracted or contacted by our company, or collected automatically.<\/p>\n
Some examples of this information that may be collected include:<\/p>\n
\u2022 Contact information, such as name, email, phone numbers, state, and city.<\/p>\n
\u2022 Financial information: potential amounts to be paid or received, through bank accounts or invoices in connection with our business relationship.<\/p>\n
\u2022 Behavioral information: access identification, information about clicks, and other data collected through technological means such as cookies.<\/p>\n
Our company ensures that personal data is collected and processed only to the extent necessary, for legitimate, clear, and informed purposes, and with authorization, whether by consent or other authorized means under the LPDP.<\/p>\n
FOR WHAT PURPOSES DO WE PROCESS (USE) PERSONAL DATA?<\/h2>\n
Personal data can be processed by our company for various legitimate purposes. Below, we list some of these purposes and examples:<\/p>\n
\u2022 Conducting business operations: carrying out marketing and sales activities; responding to requests received; monitoring interactions and meetings, even when you communicate with our company to request information or support.<\/p>\n
\u2022 Complying with legal or regulatory obligations: managing adverse events; conducting prevention, evaluation, and investigation activities; complying with administrative formalities; maintaining records and reports; undergoing audits.<\/p>\n
\u2022 Providing customer support using contact and registration data provided in advance.<\/p>\n
\u2022 Providing access to services: allowing access, download, use, or management of applications, websites, and online platforms.<\/p>\n
\u2022 Improving and developing products and services: identifying usage trends and developing new products and services; understanding how people and their electronic devices interact with our services and platforms; tracking and responding to security issues; assessing the effectiveness of our promotional campaigns, conducting research, among others.<\/p>\n
\u2022 Personalizing your experience when using services that our company may offer: enabling services to be presented in a way that best suits the user’s preferences; understanding their professional and personal interests in relation to the content, products, and services available on our communication channels; presenting products and content as users perform searches.<\/p>\n
\u2022 Communicating with you: answering your questions; addressing your requests; providing support for products and services; sending important information, necessary communications, and promotional materials; sending news and information about our products, services, brands, and operations; organizing and managing events, meetings, classes, and professional conferences, whether in person or remotely.<\/p>\n
\u2022 Processing payments in specific and clearly informed situations: receiving and verifying financial information in order to enable the processing and receipt of payments in specific and clearly informed situations.<\/p>\n
\u2022 Offering donations and sponsorships when permitted or applicable.<\/p>\n
\u2022 Responding to requests from administrative or judicial authorities in accordance with applicable laws: complying with subpoenas, providing necessary records, tracking, responding, or defending in legal proceedings.<\/p>\n
\u2022 Protecting the rights and interests of our company: safeguarding the health and safety of employees, third parties, and company facilities; conducting internal audits, asset management, systems, and other business controls; managing and overseeing business administration (including finance and accounting; fraud monitoring and prevention, among others); maintaining the security of services and operations; protecting the rights of our company, whether privacy, security, or property; providing solutions; mitigating risks; limiting damages that may be incurred by our company when necessary; protecting our company and affiliated companies against possible fraudulent actions.<\/p>\n
WHAT ARE COOKIES?<\/h2>\n
Cookies are files or information that can be stored on Users’ electronic devices when they visit the<\/p>\n
Website or use our company’s digital channels.<\/p>\n
Our company adopts an ethical and transparent policy regarding the use of “cookies.”<\/p>\n
When you first access our company’s website, you can indicate your preferences regarding the use of cookies. To review or revoke the consent given, please contact us via email atencion@este.com.py.<\/p>\n
WITH WHOM CAN WE SHARE PERSONAL DATA?<\/h2>\n
Based on the purposes described above, it may be necessary for our company to share your personal data with:<\/p>\n
\u2022 Our partners, including professionals, healthcare organizations, distributors, and other institutions related to healthcare and the pharmaceutical industry.<\/p>\n
\u2022 Authorities, government entities, or other third parties to comply with legal or regulatory requirements, to protect our company’s interests in any type of conflict, including legal actions and administrative processes.<\/p>\n
\u2022 Selected providers, service providers, or vendors who may act in accordance with our instructions, whether for website hosting, data analysis, payment processing, order processing, information technology processing, provision of related infrastructure, customer service, email delivery, audits, among others.<\/p>\n
\u2022 Potential acquirers and other stakeholders in case of corporate or legal restructurings, such as acquisitions, mergers, joint ventures, assignments, divisions, investments, or divestments. Personal data may also be subject to international transfer, which will always be carried out in accordance with legal and regulatory standards and through the use of legal means or instruments that guarantee the security of personal data, as permitted by the LPDP or other laws or regulations, as appropriate to the destination of the information.<\/p>\n
HOW DO WE KEEP PERSONAL INFORMATION SECURE?<\/h2>\n
Any personal data processed by our company will be stored in accordance with the strictest security standards, including the adoption of measures such as:<\/p>\n
\u2022 Protection of our systems against unauthorized access.<\/p>\n
\u2022 Restriction of access to personal data only to specific individuals at the location where personal data is stored.<\/p>\n
\u2022 Ensuring that employees or external partners who need to carry out personal data processing commit to maintaining absolute confidentiality and adopt best practices in the eventual processing of this personal data, in accordance with corporate policies and procedures, contracts, legal standards, or regulations, among others. In addition to technical efforts, our company also takes institutional measures to protect personal data, through its Privacy and Personal Data Governance Structure, which includes its Privacy and Personal Data Protection Committee, as the Data Protection Officer.<\/p>\n
HOW LONG WILL PERSONAL DATA BE STORED?<\/h2>\n
Personal data will be processed by our company until they cease to serve the purposes for which they were collected, at which point they will be deleted, or until the data subject requests their deletion, except in cases where our company needs to maintain the processing of Personal Data to comply with a legal or regulatory obligation, transfer them to third parties, provided that the requirements for the processing of personal data are respected, and their use is exclusively for our company, even for exercising their rights, including in judicial or administrative proceedings.<\/p>\n
YOUR RIGHTS AS A DATA SUBJECT AND HOW TO EXERCISE THEM<\/h2>\n
Our company respects your rights as a data subject, whether these rights are established in the Law on Credit Personal Data Protection (LPDP) or other legal or regulatory provisions. Therefore, regarding the processing of personal data, our company guarantees you, as the data subject, the right to make the following requests:<\/p>\n
Confirmation of the existence of processing: You can request information about any processing activity of your personal data. If your data has not been processed by our company, we will inform you of:<\/p>\n
a) If we know who carries out the processing, we will inform you.<\/p>\n
b) If we do not know, we will inform you that our company has not carried out the processing.<\/p>\n
Access to your personal data: You can request access to your personal data processed by our company in two ways:<\/p>\n
a) Simple: Receiving a simplified summary of your personal data.<\/p>\n
b) Complete: Receiving, in addition to the processed personal data, information about the origin of your data, the lack of records, the criteria used, and the purpose of the processing, without prejudice to preserving trade secrets, industrial secrets, and other legal or regulatory provisions establishing confidentiality by our company.<\/p>\n
Correction of incomplete, inaccurate, or outdated personal data: If you find that your data is not up to date, incorrect, or incomplete, you can request the modification, correction, or completion of your personal data by our company.<\/p>\n
Anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data: If you believe that your personal data is being processed irregularly, you can request their anonymization, blocking, or deletion.<\/p>\n
Revocation of Consent: If the processing of your personal data is based on your consent, you can revoke that consent at any time.<\/p>\n
Deletion of data processed with the consent of the Data Subject: If the processing of your personal data is based on the collection of your consent, you can expressly request the deletion of your personal data from our databases at any time.<\/p>\n
Obtaining information about public or private entities with which our company has shared your personal data: To help you understand in detail with whom we share your personal data, in addition to the information provided in this Policy, you can request a complete breakdown.<\/p>\n
Information about the possibility of not granting your consent, as well as being informed of the consequences in case of denying your consent for the processing of personal data: For all activities in which the processing of your personal data requires the collection of your consent, you will be informed clearly and objectively about the possibility of not granting your consent and the natural
\nconsequences of not doing so.<\/p>\n
Review of automated decisions: If our company makes any automated decisions involving the processing of your personal data or that directly affect you, you can request a review of that decision.<\/p>\n
ALL REQUESTS RECEIVED FROM DATA SUBJECTS PROCESSED BY OUR COMPANY WILL BE HANDLED AS FOLLOWS:<\/h2>\n
\u2022 They will be processed free of charge for the data subject (or their legal representative).
\n\u2022 They will be subject to some form of identity validation of the data subject or the submission of powers of representation so that our company can ensure the proper handling of the data subject’s requests.<\/p>\n
All requests from data subjects regarding personal data will be evaluated by our company’s Privacy and Personal Data Protection Committee, which may request further information to better understand the request and ensure the best and most accurate attention to the data subject.<\/p>\n
In some situations (as provided for in legal or regulatory provisions), it may not be possible to respond to data subject requests. Therefore, when it is not possible to respond, the relevant justifications will be provided to help you understand our reasons. To exercise your rights as a data subject, simply make your request through our contact channel atencion@este.com.py.<\/p>\n
APPLICABLE LEGISLATION AND CHANGES TO THIS POLICY<\/h2>\n
This policy has been prepared based on the LPDP, and the requests and rights established here may be exercised from the date the LPDP comes into effect.<\/p>\n
Our company reserves the right to change, add, adapt, or delete parts of this policy at any time and at its discretion.<\/p>\n
This Privacy and Personal Data Protection Policy of ESTE was last updated in September 2020.<\/p>\n
Our company is committed to the privacy of data subjects. For more information about our privacy practices and to exercise your rights as a data subject, please contact us via email atencion@este.com.py.<\/p>\n","protected":false,"raw":"
PRIVACY AND PERSONAL DATA PROTECTION POLICY<\/h2>\r\nESTE carries out its activities, including the processing of Personal Data, based on its Fundamental Values of Innovation, Integrity, and Responsibility, and in the culture of Ethics and Compliance.\r\n\r\nThis Privacy and Personal Data Protection Policy of ESTE applies to all those who browse this Website and those who communicate with our company through our service channels, whether they are professionals, clients, consumers, employees, former employees, and others, even if they do not have a registered account, but whose data is processed by our company.\r\n\r\nThis Policy sets out the terms of use and service of the Website https:\/\/www.este.com.py\/ and our channels. It is essential to read this Policy to understand how your personal information may be treated by our company.\r\n\r\nIf you have questions or requests related to your Personal Data, please contact our Data Protection Officer via email: atencion@este.com.py.\r\nWHAT IS THE PURPOSE OF THIS POLICY AND OUR COMMITMENT?<\/h2>\r\nThe processing (use) of personal data is necessary to carry out various legitimate activities of our company.\r\n\r\nHowever, we understand how important your personal data is to you, so we commit to process (use) your data in accordance with the forms authorized by current legislation.\r\n\r\nIn this regard, the purpose of this Policy is to inform, in a straightforward manner, how your personal data may be processed and protected by our company and how you can exercise your rights as the data subject. To facilitate comprehension, we have divided the content into the following topics:\r\n\r\n \t- Definitions<\/li>\r\n \t
- What personal data is collected?<\/li>\r\n \t
- For what purposes do we process (use) personal data?<\/li>\r\n \t
- What are cookies?<\/li>\r\n \t
- With whom can we share personal data?<\/li>\r\n \t
- How do we keep personal data secure?<\/li>\r\n \t
- How long will personal data be stored?<\/li>\r\n \t
- Your rights as a Data Subject and how to exercise them.<\/li>\r\n<\/ul>\r\n
DEFINITIONS<\/h2>\r\nTo facilitate understanding, we list in the table below the definitions and key terms commonly related to privacy and personal data protection, which we refer to in this text of this Policy:\r\n\r\nLPDP \u2013 Ley de Protecci\u00f3n Credit Personal Data Protection Law, Law No. 6534\/2020.\r\n\r\nPersonal data \u2013 Information related to a natural person, identified or identifiable.\r\n\r\nSensitive personal data \u2013 Personal data about racial or ethnic origin, religious beliefs, political opinions, membership in unions or religious, philosophical, or political organizations, data related to health or sexual life, genetic or biometric data when linked to a natural person.\r\n\r\nData subject \u2013 A natural person to whom the personal data that are processed refer. These individuals can be healthcare professionals or others, patients, consumers, employees, former employees, or other natural persons.\r\n\r\nUsers \u2013 People who access our Website and\/or interact with the activities offered on it.\r\n\r\nController \u2013 A natural or legal person, of public or private law, responsible for decisions related to the processing of personal data. Our company may act as a Controller and\/or Processor in the processing of Personal Data.\r\n\r\nProcessor \u2013 A natural or legal person, of public or private law, who carries out the processing of personal data on behalf of the controller. Our company may act as a Controller and\/or Processor in the processing of Personal Data.\r\n\r\nData Protection Officer \u2013 A person designated by the controller and the processor to act as a communication channel between the controller, data subjects, and the National Data Protection Authority (ANPD). Our Data Protection Officer can be contacted via email: atencion@este.com.py.\r\n\r\nProcessing \u2013 Any operation performed with personal data, such as collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation, or information control, modification, communication, transfer, dissemination, or extraction.\r\n\r\nAnonymization \u2013 Processes by which personal data lose the possibility of direct or indirect association with an individual, considering the use of reasonable and available technical means at the time of processing. According to the law, the LPDP does not apply to anonymized personal data.\r\n\r\nAutomatic collection \u2013 Automatic collection is carried out through access to the digital channels of our company without the Data Subject having necessarily provided personal data. Examples of data collected automatically include cookies, access logs, device or browser characteristics, IP address (with date and time), IP origin, information about clicks, pages visited, search terms entered on our channels, among others.\r\n\r\nCookies \u2013 Files sent by the website server to Users' devices to identify them and obtain access data, such as pages visited or links selected, allowing the customization of Users' navigation on the Website according to their preferences.\r\n\r\nIP \u2013 Abbreviation for Internet Protocol. It is a set of numbers that identifies the connection through which it is possible to identify the Users' computers on the Internet.\r\n\r\nLogs \u2013 Records of User activities carried out on the Website. Website \u2013 Refers to the electronic address https:\/\/www.este.com.py\/ and its subdomains.\r\nWHAT PERSONAL DATA IS COLLECTED?<\/h2>\r\nTo carry out our activities, it may be necessary for our company to collect certain information or personal data related to you.\r\n\r\nThis information may have been provided directly by you, by third parties contracted or contacted by our company, or collected automatically.\r\n\r\nSome examples of this information that may be collected include:\r\n\r\n\u2022 Contact information, such as name, email, phone numbers, state, and city.\r\n\r\n\u2022 Financial information: potential amounts to be paid or received, through bank accounts or invoices in connection with our business relationship.\r\n\r\n\u2022 Behavioral information: access identification, information about clicks, and other data collected through technological means such as cookies.\r\n\r\nOur company ensures that personal data is collected and processed only to the extent necessary, for legitimate, clear, and informed purposes, and with authorization, whether by consent or other authorized means under the LPDP.\r\nFOR WHAT PURPOSES DO WE PROCESS (USE) PERSONAL DATA?<\/h2>\r\nPersonal data can be processed by our company for various legitimate purposes. Below, we list some of these purposes and examples:\r\n\r\n\u2022 Conducting business operations: carrying out marketing and sales activities; responding to requests received; monitoring interactions and meetings, even when you communicate with our company to request information or support.\r\n\r\n\u2022 Complying with legal or regulatory obligations: managing adverse events; conducting prevention, evaluation, and investigation activities; complying with administrative formalities; maintaining records and reports; undergoing audits.\r\n\r\n\u2022 Providing customer support using contact and registration data provided in advance.\r\n\r\n\u2022 Providing access to services: allowing access, download, use, or management of applications, websites, and online platforms.\r\n\r\n\u2022 Improving and developing products and services: identifying usage trends and developing new products and services; understanding how people and their electronic devices interact with our services and platforms; tracking and responding to security issues; assessing the effectiveness of our promotional campaigns, conducting research, among others.\r\n\r\n\u2022 Personalizing your experience when using services that our company may offer: enabling services to be presented in a way that best suits the user's preferences; understanding their professional and personal interests in relation to the content, products, and services available on our communication channels; presenting products and content as users perform searches.\r\n\r\n\u2022 Communicating with you: answering your questions; addressing your requests; providing support for products and services; sending important information, necessary communications, and promotional materials; sending news and information about our products, services, brands, and operations; organizing and managing events, meetings, classes, and professional conferences, whether in person or remotely.\r\n\r\n\u2022 Processing payments in specific and clearly informed situations: receiving and verifying financial information in order to enable the processing and receipt of payments in specific and clearly informed situations.\r\n\r\n\u2022 Offering donations and sponsorships when permitted or applicable.\r\n\r\n\u2022 Responding to requests from administrative or judicial authorities in accordance with applicable laws: complying with subpoenas, providing necessary records, tracking, responding, or defending in legal proceedings.\r\n\r\n\u2022 Protecting the rights and interests of our company: safeguarding the health and safety of employees, third parties, and company facilities; conducting internal audits, asset management, systems, and other business controls; managing and overseeing business administration (including finance and accounting; fraud monitoring and prevention, among others); maintaining the security of services and operations; protecting the rights of our company, whether privacy, security, or property; providing solutions; mitigating risks; limiting damages that may be incurred by our company when necessary; protecting our company and affiliated companies against possible fraudulent actions.\r\nWHAT ARE COOKIES?<\/h2>\r\nCookies are files or information that can be stored on Users' electronic devices when they visit the\r\n\r\nWebsite or use our company's digital channels.\r\n\r\nOur company adopts an ethical and transparent policy regarding the use of \"cookies.\"\r\n\r\nWhen you first access our company's website, you can indicate your preferences regarding the use of cookies. To review or revoke the consent given, please contact us via email atencion@este.com.py.\r\nWITH WHOM CAN WE SHARE PERSONAL DATA?<\/h2>\r\nBased on the purposes described above, it may be necessary for our company to share your personal data with:\r\n\r\n\u2022 Our partners, including professionals, healthcare organizations, distributors, and other institutions related to healthcare and the pharmaceutical industry.\r\n\r\n\u2022 Authorities, government entities, or other third parties to comply with legal or regulatory requirements, to protect our company's interests in any type of conflict, including legal actions and administrative processes.\r\n\r\n\u2022 Selected providers, service providers, or vendors who may act in accordance with our instructions, whether for website hosting, data analysis, payment processing, order processing, information technology processing, provision of related infrastructure, customer service, email delivery, audits, among others.\r\n\r\n\u2022 Potential acquirers and other stakeholders in case of corporate or legal restructurings, such as acquisitions, mergers, joint ventures, assignments, divisions, investments, or divestments. Personal data may also be subject to international transfer, which will always be carried out in accordance with legal and regulatory standards and through the use of legal means or instruments that guarantee the security of personal data, as permitted by the LPDP or other laws or regulations, as appropriate to the destination of the information.\r\nHOW DO WE KEEP PERSONAL INFORMATION SECURE?<\/h2>\r\nAny personal data processed by our company will be stored in accordance with the strictest security standards, including the adoption of measures such as:\r\n\r\n\u2022 Protection of our systems against unauthorized access.\r\n\r\n\u2022 Restriction of access to personal data only to specific individuals at the location where personal data is stored.\r\n\r\n\u2022 Ensuring that employees or external partners who need to carry out personal data processing commit to maintaining absolute confidentiality and adopt best practices in the eventual processing of this personal data, in accordance with corporate policies and procedures, contracts, legal standards, or regulations, among others. In addition to technical efforts, our company also takes institutional measures to protect personal data, through its Privacy and Personal Data Governance Structure, which includes its Privacy and Personal Data Protection Committee, as the Data Protection Officer.\r\nHOW LONG WILL PERSONAL DATA BE STORED?<\/h2>\r\nPersonal data will be processed by our company until they cease to serve the purposes for which they were collected, at which point they will be deleted, or until the data subject requests their deletion, except in cases where our company needs to maintain the processing of Personal Data to comply with a legal or regulatory obligation, transfer them to third parties, provided that the requirements for the processing of personal data are respected, and their use is exclusively for our company, even for exercising their rights, including in judicial or administrative proceedings.\r\nYOUR RIGHTS AS A DATA SUBJECT AND HOW TO EXERCISE THEM<\/h2>\r\nOur company respects your rights as a data subject, whether these rights are established in the Law on Credit Personal Data Protection (LPDP) or other legal or regulatory provisions. Therefore, regarding the processing of personal data, our company guarantees you, as the data subject, the right to make the following requests:\r\n\r\nConfirmation of the existence of processing: You can request information about any processing activity of your personal data. If your data has not been processed by our company, we will inform you of:\r\n\r\na) If we know who carries out the processing, we will inform you.\r\n\r\nb) If we do not know, we will inform you that our company has not carried out the processing.\r\n\r\nAccess to your personal data: You can request access to your personal data processed by our company in two ways:\r\n\r\na) Simple: Receiving a simplified summary of your personal data.\r\n\r\nb) Complete: Receiving, in addition to the processed personal data, information about the origin of your data, the lack of records, the criteria used, and the purpose of the processing, without prejudice to preserving trade secrets, industrial secrets, and other legal or regulatory provisions establishing confidentiality by our company.\r\n\r\nCorrection of incomplete, inaccurate, or outdated personal data: If you find that your data is not up to date, incorrect, or incomplete, you can request the modification, correction, or completion of your personal data by our company.\r\n\r\nAnonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data: If you believe that your personal data is being processed irregularly, you can request their anonymization, blocking, or deletion.\r\n\r\nRevocation of Consent: If the processing of your personal data is based on your consent, you can revoke that consent at any time.\r\n\r\nDeletion of data processed with the consent of the Data Subject: If the processing of your personal data is based on the collection of your consent, you can expressly request the deletion of your personal data from our databases at any time.\r\n\r\nObtaining information about public or private entities with which our company has shared your personal data: To help you understand in detail with whom we share your personal data, in addition to the information provided in this Policy, you can request a complete breakdown.\r\n\r\nInformation about the possibility of not granting your consent, as well as being informed of the consequences in case of denying your consent for the processing of personal data: For all activities in which the processing of your personal data requires the collection of your consent, you will be informed clearly and objectively about the possibility of not granting your consent and the natural\r\nconsequences of not doing so.\r\n\r\nReview of automated decisions: If our company makes any automated decisions involving the processing of your personal data or that directly affect you, you can request a review of that decision.\r\nALL REQUESTS RECEIVED FROM DATA SUBJECTS PROCESSED BY OUR COMPANY WILL BE HANDLED AS FOLLOWS:<\/h2>\r\n\u2022 They will be processed free of charge for the data subject (or their legal representative).\r\n\u2022 They will be subject to some form of identity validation of the data subject or the submission of powers of representation so that our company can ensure the proper handling of the data subject's requests.\r\n\r\nAll requests from data subjects regarding personal data will be evaluated by our company's Privacy and Personal Data Protection Committee, which may request further information to better understand the request and ensure the best and most accurate attention to the data subject.\r\n\r\nIn some situations (as provided for in legal or regulatory provisions), it may not be possible to respond to data subject requests. Therefore, when it is not possible to respond, the relevant justifications will be provided to help you understand our reasons. To exercise your rights as a data subject, simply make your request through our contact channel atencion@este.com.py.\r\nAPPLICABLE LEGISLATION AND CHANGES TO THIS POLICY<\/h2>\r\nThis policy has been prepared based on the LPDP, and the requests and rights established here may be exercised from the date the LPDP comes into effect.\r\n\r\nOur company reserves the right to change, add, adapt, or delete parts of this policy at any time and at its discretion.\r\n\r\nThis Privacy and Personal Data Protection Policy of ESTE was last updated in September 2020.\r\n\r\nOur company is committed to the privacy of data subjects. For more information about our privacy practices and to exercise your rights as a data subject, please contact us via email atencion@este.com.py."},"excerpt":{"rendered":"","protected":false,"raw":""},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-default.php","meta":{"_es_post_content":"POL\u00cdTICA DE PRIVACIDAD Y PROTECCI\u00d3N DE DATOS PERSONALES<\/h2>\r\nESTE lleva a cabo sus actividades, incluido el tratamiento de Datos Personales, bas\u00e1ndose en sus Valores Fundamentales de Innovaci\u00f3n, Integridad y Responsabilidad, y en la cultura de \u00c9tica y Cumplimiento. Esta Pol\u00edtica de Privacidad y Protecci\u00f3n de Datos Personales de ESTE se aplica a todos los que navegan en este Sitio Web y a aquellos que se comunican con nuestra empresa a trav\u00e9s de nuestros canales de atenci\u00f3n, ya sean profesionales, clientes, consumidores, empleados, ex empleados y otros, incluso si no tienen una cuenta registrada, pero cuyos datos son tratados por nuestra empresa. Esta Pol\u00edtica establece las condiciones de uso y atenci\u00f3n del Sitio Web https:\/\/www.este.com.py\/ y de nuestros canales. Es muy importante que lea esta Pol\u00edtica para comprender c\u00f3mo su informaci\u00f3n personal puede ser tratada por nuestra empresa. Si tiene preguntas o solicitudes relacionadas con sus Datos Personales, comun\u00edquese con nuestro Encargado de Protecci\u00f3n de Datos Personales a trav\u00e9s del correo electr\u00f3nico: atencion@este.com.py\r\n\u00bfCU\u00c1L ES EL PROP\u00d3SITO DE ESTA POL\u00cdTICA Y NUESTRO COMPROMISO?<\/h2>\r\nEl tratamiento (uso) de datos personales es necesario para llevar a cabo varias de las actividades leg\u00edtimas de nuestra empresa. Sin embargo, sabemos cu\u00e1n importantes son sus datos personales para usted, por lo que nos comprometemos a tratar (usar) sus datos personales siempre de acuerdo con las formas autorizadas por la legislaci\u00f3n vigente. En este sentido, el objetivo de esta Pol\u00edtica es informar, de manera sencilla, c\u00f3mo sus datos personales pueden ser tratados y protegidos por nuestra empresa y c\u00f3mo puede ejercer sus derechos como titular de datos personales. Para facilitar la comprensi\u00f3n, dividimos el contenido en los siguientes temas:\r\nDefiniciones<\/h3>\r\n\r\n \t- \u00bfQu\u00e9 datos personales se recopilan?<\/li>\r\n \t
- \u00bfCon qu\u00e9 fines tratamos (utilizamos) datos personales?<\/li>\r\n \t
- \u00bfQu\u00e9 son las cookies?<\/li>\r\n \t
- \u00bfCon qui\u00e9n podemos compartir datos personales?<\/li>\r\n \t
- \u00bfC\u00f3mo mantenemos seguros los datos personales?<\/li>\r\n \t
- \u00bfPor cu\u00e1nto tiempo se almacenar\u00e1n los datos personales?<\/li>\r\n \t
- Sus derechos como Titular de Datos Personales y c\u00f3mo ejercerlos.<\/li>\r\n<\/ul>\r\n
DEFINICIONES<\/h2>\r\nPara facilitar la comprensi\u00f3n, enumeramos en la tabla a continuaci\u00f3n las definiciones y t\u00e9rminos principales relacionados com\u00fanmente con la privacidad y protecci\u00f3n de datos personales, a los que nos referimos en este texto de esta Pol\u00edtica:\r\n\r\nLPDP \u2013 Ley de Protecci\u00f3n de Datos Personales Crediticios, ley n.\u00ba 6534\/2020.\r\n\r\nDato personal \u2013 Informaci\u00f3n relacionada con una persona natural, identificada o identificable.\r\n\r\nDato personal sensible \u2013 Datos personales sobre origen racial o \u00e9tnico, creencias religiosas, opiniones pol\u00edticas, afiliaci\u00f3n a sindicatos u organizaciones de car\u00e1cter religioso, filos\u00f3fico o pol\u00edtico, datos relacionados con la salud o la vida sexual, datos gen\u00e9ticos o biom\u00e9tricos cuando est\u00e1n vinculados a una persona natural.\r\n\r\nTitular \u2013 Persona natural a la que se refieren los datos personales que son objeto de tratamiento.\r\n\r\nEstas personas pueden ser profesionales de la salud u otros relacionados, pacientes, consumidores, empleados, ex empleados u otras personas naturales.\r\n\r\nUsuarios \u2013 Personas que acceden a nuestro Sitio Web y\/o interact\u00faan con las actividades ofrecidas en \u00e9l.\r\n\r\nControlador \u2013 Persona natural o jur\u00eddica, de derecho p\u00fablico o privado, responsable de las decisiones relacionadas con el tratamiento de datos personales. Nuestra empresa puede actuar como Controladora y\/o Operadora en el tratamiento de Datos Personales.\r\n\r\nOperador \u2013 Persona natural o jur\u00eddica, de derecho p\u00fablico o privado, que realiza el tratamiento de datos personales en nombre del controlador. Nuestra empresa puede actuar como Controladora y\/o Operadora en el tratamiento de Datos Personales.\r\n\r\nEncargado \u2013 Persona designada por el controlador y el operador para actuar como canal de comunicaci\u00f3n entre el controlador, los titulares de datos personales y la Autoridad Nacional de Protecci\u00f3n de Datos (ANPD). Nuestro Encargado de Protecci\u00f3n de Datos Personales puede ser contactado a trav\u00e9s del correo electr\u00f3nico: atencion@este.com.py\r\n\r\nTratamiento \u2013 Toda operaci\u00f3n realizada con datos personales, como la recopilaci\u00f3n, producci\u00f3n, recepci\u00f3n, clasificaci\u00f3n, uso, acceso, reproducci\u00f3n, transmisi\u00f3n, distribuci\u00f3n, procesamiento, archivo, almacenamiento, eliminaci\u00f3n, evaluaci\u00f3n o control de la informaci\u00f3n, modificaci\u00f3n, comunicaci\u00f3n, transferencia, difusi\u00f3n o extracci\u00f3n.\r\n\r\nAnonimizaci\u00f3n \u2013 Procesos mediante los cuales los datos personales pierden la posibilidad de asociaci\u00f3n directa o indirecta a un individuo, considerando el uso de medios t\u00e9cnicos razonables y disponibles en el momento del tratamiento. Seg\u00fan la ley, la LPDP no se aplica a los datos personales anonimizados.\r\n\r\nRecopilaci\u00f3n autom\u00e1tica \u2013 La recopilaci\u00f3n autom\u00e1tica es aquella realizada a trav\u00e9s del acceso a los canales digitales de nuestra empresa sin que el Titular necesariamente haya proporcionado datos personales. Ejemplos de datos recopilados de forma autom\u00e1tica incluyen cookies, registros de acceso, caracter\u00edsticas del dispositivo de acceso o navegador, direcci\u00f3n IP (con fecha y hora), origen de la IP, informaci\u00f3n sobre clics, p\u00e1ginas visitadas, t\u00e9rminos de b\u00fasqueda ingresados en nuestros canales, entre otros.\r\n\r\nCookies \u2013 Son archivos enviados por el servidor del Sitio Web al dispositivo de los Usuarios con el fin de identificarlos y obtener datos de acceso, como las p\u00e1ginas visitadas o los enlaces seleccionados, lo que permite personalizar la navegaci\u00f3n de los Usuarios en el Sitio Web de acuerdo con sus preferencias.\r\n\r\nIP \u2013 Abreviatura de Protocolo de Internet. Es un conjunto de n\u00fameros que identifica la conexi\u00f3n a trav\u00e9s de la cual es posible identificar la computadora de los Usuarios en Internet.\r\n\r\nLogs \u2013 Registros de actividades de los Usuarios realizados en el Sitio Web.\r\n\r\nSitio o Sitio Web \u2013 Se refiere a la direcci\u00f3n electr\u00f3nica https:\/\/www.este.com.py\/ y sus subdominios.\r\n\u00bfQU\u00c9 DATOS PERSONALES SE RECOGEN?<\/h2>\r\nPara llevar a cabo nuestras actividades, puede ser necesario que nuestra empresa recopile cierta informaci\u00f3n o datos personales relacionados con usted. Esta informaci\u00f3n puede haber sido proporcionada directamente por usted, por terceros contratados o contactados por nuestra empresa, o recopilada autom\u00e1ticamente.\r\n\r\nAlgunos ejemplos de esta informaci\u00f3n que pueden recopilarse incluyen:\r\n\r\n \t- Informaci\u00f3n de contacto, como nombre, correo electr\u00f3nico, n\u00fameros de tel\u00e9fono, estado y ciudad.<\/li>\r\n \t
- Informaci\u00f3n financiera: posibles cantidades a pagar o recibir, a trav\u00e9s de cuentas bancarias o facturas en relaci\u00f3n con nuestra relaci\u00f3n comercial.<\/li>\r\n \t
- Informaci\u00f3n de comportamiento: identificaci\u00f3n de acceso, informaci\u00f3n sobre clics y otros datos recopilados a trav\u00e9s de medios tecnol\u00f3gicos como cookies.<\/li>\r\n<\/ul>\r\nNuestra empresa asegura que los datos personales se recopilen y traten \u00fanicamente en la medida necesaria, en funci\u00f3n de fines leg\u00edtimos, claros e informados, y mediante autorizaci\u00f3n, ya sea por consentimiento u otro autorizado por la LPDP.\r\n
\u00bfCON QU\u00c9 FINES TRATAMOS (UTILIZAMOS) DATOS PERSONALES?<\/h2>\r\nLos Datos Personales pueden ser tratados por nuestra empresa para diversos fines leg\u00edtimos. A continuaci\u00f3n, enumeramos algunos de estos fines y ejemplos:\r\n\r\n \t- Realizar operaciones comerciales: llevar a cabo actividades de marketing y ventas; responder a las solicitudes recibidas; seguir las interacciones y reuniones, incluso cuando usted se comunica con nuestra empresa para solicitar informaci\u00f3n o soporte.<\/li>\r\n \t
- Cumplir con obligaciones legales o reglamentarias: gestionar eventos adversos; llevar a cabo actividades de prevenci\u00f3n, evaluaci\u00f3n e investigaci\u00f3n; cumplir con formalidades administrativas; llevar a cabo registros y declaraciones; cumplir con auditor\u00edas.<\/li>\r\n \t
- Brindar soporte al cliente utilizando los datos de contacto y registro proporcionados previamente.<\/li>\r\n \t
- Proporcionar acceso a servicios: permitir el acceso, descarga, uso o gesti\u00f3n de aplicaciones, sitios web y plataformas en l\u00ednea.<\/li>\r\n \t
- Mejorar y desarrollar productos y servicios: identificar tendencias de uso y desarrollar nuevos productos y servicios; comprender c\u00f3mo las personas y sus dispositivos electr\u00f3nicos interact\u00faan con nuestros servicios y plataformas; rastrear y responder a cuestiones de seguridad; evaluar la efectividad de nuestras campa\u00f1as promocionales, llevar a cabo investigaciones, entre otros.<\/li>\r\n \t
- Personalizar su experiencia al utilizar servicios que nuestra empresa pueda ofrecer: permitir que los servicios se presenten de la manera que mejor se adapte a las preferencias del Usuario; comprender sus intereses profesionales y personales en relaci\u00f3n con el contenido, productos y servicios disponibles en nuestros canales de comunicaci\u00f3n; presentar productos y contenido a medida que los Usuarios realizan b\u00fasquedas.<\/li>\r\n \t
- Comunicarse con usted: responder a sus preguntas; atender sus solicitudes; proporcionar soporte para productos y servicios; enviar informaci\u00f3n importante, comunicados necesarios y materiales promocionales; enviar noticias e informaci\u00f3n sobre nuestros productos, servicios, marcas y operaciones; organizar y gestionar eventos, reuniones, clases y congresos profesionales, ya sean presenciales o a distancia.<\/li>\r\n \t
- Procesar pagos en situaciones espec\u00edficas y claramente informadas: recibir y verificar informaci\u00f3n financiera con el fin de permitir el procesamiento y recepci\u00f3n de pagos en situaciones espec\u00edficas y claramente informadas.<\/li>\r\n \t
- Ofrecer donaciones y patrocinios cuando est\u00e9n permitidos o aplicables.<\/li>\r\n \t
- Responder a solicitudes de autoridades administrativas o judiciales de acuerdo con las leyes aplicables: cumplir con citaciones, proporcionar registros necesarios, dar seguimiento, responder o defender en procedimientos legales.<\/li>\r\n \t
- Proteger los derechos e intereses de nuestra empresa: proteger la salud y seguridad de los empleados, terceros y las instalaciones de nuestra empresa; llevar a cabo auditor\u00edas internas, gesti\u00f3n de activos, sistemas y otros controles comerciales; gestionar y supervisar la administraci\u00f3n de los negocios de la empresa (incluidas finanzas y contabilidad; monitoreo y prevenci\u00f3n de fraudes, entre otros); mantener la seguridad de los servicios y operaciones; proteger los derechos de nuestra empresa, ya sean de privacidad, seguridad o propiedad; proporcionar soluciones; mitigar riesgos; limitar da\u00f1os que puedan ser incurridos por nuestra empresa cuando sea necesario; proteger a nuestra empresa y las empresas afiliadas contra posibles acciones fraudulentas.<\/li>\r\n<\/ul>\r\n
\u00bfQU\u00c9 SON LAS COOKIES?<\/h2>\r\nLas cookies son archivos o informaci\u00f3n que pueden almacenarse en los dispositivos electr\u00f3nicos de los Usuarios que visitan el Sitio Web o utilizan los canales digitales de nuestra empresa.\r\n\r\nNuestra empresa adopta una pol\u00edtica \u00e9tica y transparente con respecto al uso de las \"cookies\".\r\n\r\nCuando accede por primera vez al sitio web de nuestra empresa, puede indicar sus preferencias sobre el uso de cookies. Para revisar o revocar el consentimiento otorgado, comun\u00edquese a trav\u00e9s del correo electr\u00f3nico atencion@este.com.py.\r\n\u00bfCON QUI\u00c9N PODEMOS COMPARTIR DATOS PERSONALES?<\/h2>\r\nBas\u00e1ndonos en los fines descritos anteriormente, es posible que nuestra empresa deba compartir sus datos personales con:\r\n\r\n \t- Nuestros socios, incluidos profesionales, organizaciones y servicios de salud, distribuidores y otras instituciones relacionadas con la salud y la industria farmac\u00e9utica.<\/li>\r\n \t
- Autoridades, entidades gubernamentales u otros terceros para cumplir con regulaciones legales o reglamentarias, para proteger los intereses de nuestra empresa en cualquier tipo de conflicto, incluidas acciones judiciales y procesos administrativos.<\/li>\r\n \t
- Proveedores seleccionados, proveedores de servicios o vendedores que puedan actuar de acuerdo con nuestras instrucciones, ya sea para el alojamiento de sitios web, an\u00e1lisis de datos, procesamiento de pagos, atenci\u00f3n de pedidos, procesamiento de tecnolog\u00eda de la informaci\u00f3n, provisi\u00f3n de infraestructura relacionada, atenci\u00f3n al cliente, env\u00edo de correos electr\u00f3nicos, auditor\u00edas, entre otros.<\/li>\r\n \t
- Potenciales adquirentes y otras partes interesadas en caso de reestructuraciones societarias o legales, como adquisiciones, fusiones, empresas conjuntas, cesiones, divisiones, inversiones o desinversiones.<\/li>\r\n<\/ul>\r\nLos datos personales tambi\u00e9n pueden ser objeto de transferencia internacional, que se llevar\u00e1 a cabo siempre de acuerdo con las normas legales y reglamentarias y mediante el uso de medios o instrumentos legales que garanticen la seguridad de los datos personales, seg\u00fan lo permita la LPDP u otras leyes o regulaciones, seg\u00fan corresponda al destino de la informaci\u00f3n.\r\n
\u00bfC\u00d3MO MANTENEMOS SEGURA LA INFORMACI\u00d3N PERSONAL?<\/h2>\r\nCualquier dato personal tratado por nuestra empresa se almacenar\u00e1 de acuerdo con los m\u00e1s estrictos est\u00e1ndares de seguridad, lo que incluye la adopci\u00f3n de medidas como:\r\n\r\n \t- Protecci\u00f3n de nuestros sistemas contra accesos no autorizados;<\/li>\r\n \t
- Restricci\u00f3n del acceso a los datos personales solo a las personas espec\u00edficas en el lugar donde se almacenan los datos personales; y<\/li>\r\n \t
- Garant\u00eda de que los empleados o socios externos que necesiten llevar a cabo el tratamiento de datos personales se comprometan a mantener la confidencialidad absoluta y adopten las mejores pr\u00e1cticas en el tratamiento eventual de estos datos personales, de acuerdo con las pol\u00edticas y procedimientos corporativos, contratos, normas legales o regulaciones, entre otros.<\/li>\r\n<\/ul>\r\nAdem\u00e1s de los esfuerzos t\u00e9cnicos, nuestra empresa tambi\u00e9n adopta medidas institucionales para proteger los datos personales, a trav\u00e9s de su Estructura de Gobernanza de Privacidad y Protecci\u00f3n de Datos Personales, que incluye su Comit\u00e9 de Privacidad y Protecci\u00f3n de Datos Personales, como Encargado de la Protecci\u00f3n de Datos Personales.\r\n
\u00bfPOR CU\u00c1NTO TIEMPO SE ALMACENAR\u00c1N LOS DATOS PERSONALES?<\/h2>\r\nLos datos personales ser\u00e1n tratados por nuestra empresa hasta que dejen de cumplir con los fines para los cuales se recopilaron, momento en el cual se eliminar\u00e1n, o hasta que el titular de los datos personales solicite su eliminaci\u00f3n, excepto en el caso de que nuestra empresa necesite mantener el tratamiento de los Datos Personales para cumplir con una obligaci\u00f3n legal o reguladora, transferirlos a terceros, siempre que se respeten los requisitos de tratamiento de los datos personales y el uso exclusivo de nuestra empresa, incluso para ejercer sus derechos, incluso en procedimientos judiciales o administrativos.\r\nTUS DERECHOS COMO TITULAR DE DATOS PERSONALES Y C\u00d3MO EJERCERLOS<\/h2>\r\nNuestra empresa respeta tus derechos como titular de datos personales, ya sea que estos derechos est\u00e9n establecidos en la Ley de Protecci\u00f3n de Datos Personales Crediticios (LPDP) u otras normativas legales o reglamentarias. Por lo tanto, en lo que respecta al tratamiento de datos personales, nuestra empresa te garantiza, como titular, el derecho a realizar las siguientes solicitudes:\r\n\r\nConfirmaci\u00f3n de la existencia de tratamiento: Puedes solicitar la consulta de cualquier actividad de tratamiento de tus datos personales. En caso de que tus datos no hayan sido tratados por nuestra empresa, te informaremos de ello:\r\n\r\na) Si conocemos qui\u00e9n lleva a cabo el tratamiento, te lo indicaremos.\r\n\r\nb) Si no lo sabemos, te informaremos de que nuestra empresa no ha llevado a cabo el tratamiento.\r\n\r\nAcceso a tus datos personales: Puedes solicitar acceso a tus datos personales que sean tratados por nuestra empresa de dos formas:\r\n\r\na) Simple: Recibiendo un resumen simplificado de tus datos personales.\r\n\r\nb) Completa: Recibiendo, adem\u00e1s de los datos personales tratados, informaci\u00f3n sobre el origen de tus datos, la falta de registro, los criterios utilizados y la finalidad del tratamiento, sin perjuicio de preservar secretos comerciales, industriales y otras disposiciones legales o reglamentarias que establezcan la confidencialidad por parte de nuestra empresa.\r\n\r\nCorrecci\u00f3n de datos personales incompletos, inexactos o desactualizados: Si compruebas que tus datos no est\u00e1n actualizados, son incorrectos o est\u00e1n incompletos, puedes solicitar la modificaci\u00f3n, correcci\u00f3n o complemento de tus datos personales a nuestra empresa.\r\n\r\nAnonimizaci\u00f3n, bloqueo o eliminaci\u00f3n de datos innecesarios, excesivos o tratados en incumplimiento de las normas legales o reglamentarias: Si consideras que tus datos personales se est\u00e1n tratando de manera irregular, puedes solicitar que se anonimicen, bloqueen o eliminen.\r\n\r\nRevocaci\u00f3n del Consentimiento: Si el tratamiento de tus datos personales se realiza en base a la recopilaci\u00f3n de tu consentimiento, puedes revocar ese consentimiento en cualquier momento.\r\n\r\nEliminaci\u00f3n de datos tratados con el consentimiento del Titular: Si el tratamiento de tus datos personales se realiza en base a la recopilaci\u00f3n de tu consentimiento, puedes solicitar expresamente la eliminaci\u00f3n de tus datos personales de nuestras bases en cualquier momento.\r\n\r\nObtenci\u00f3n de informaci\u00f3n sobre las entidades p\u00fablicas o privadas con las que nuestra empresa ha compartido tus datos personales: Para que puedas comprender detalladamente con qui\u00e9nes compartimos tus datos personales, adem\u00e1s de la informaci\u00f3n prevista en esta Pol\u00edtica, puedes solicitar un desglose completo.\r\n\r\nInformaci\u00f3n sobre la posibilidad de no otorgar tu consentimiento, as\u00ed como de ser informado sobre las consecuencias en caso de negar tu consentimiento para el tratamiento de datos personales: Para todas las actividades en las que el tratamiento de tus datos personales requiera la recopilaci\u00f3n de tu consentimiento, se te informar\u00e1 de manera clara y objetiva sobre la posibilidad de no otorgar tu consentimiento y las consecuencias naturales de no hacerlo.\r\n\r\nRevisi\u00f3n de decisiones automatizadas: Si nuestra empresa toma alguna decisi\u00f3n automatizada que involucra el tratamiento de tus datos personales o que te afecta directamente, puedes solicitarnos que revisemos esa decisi\u00f3n.\r\n\r\nTodas las solicitudes recibidas de los titulares de datos personales tratados por nuestra empresa se llevar\u00e1n a cabo de la siguiente manera:\r\n\r\n \t- Se llevar\u00e1n a cabo de forma gratuita para el titular de los datos personales (o su representante legal).<\/li>\r\n \t
- Se someter\u00e1n a alguna forma de validaci\u00f3n de la identidad del titular o a la presentaci\u00f3n de poderes de representaci\u00f3n para que nuestra empresa pueda garantizar la atenci\u00f3n de las solicitudes del (los) verdadero(s) titular(es) de los datos personales.<\/li>\r\n<\/ul>\r\nTodas las solicitudes de los titulares con respecto a datos personales ser\u00e1n evaluadas por el Comit\u00e9 de Privacidad y Protecci\u00f3n de Datos Personales de nuestra empresa, que podr\u00e1 solicitar m\u00e1s informaci\u00f3n para comprender mejor la solicitud y garantizar la mejor y m\u00e1s precisa atenci\u00f3n al titular de los datos personales.\r\n\r\nEn algunas situaciones (previstas en las normativas legales o reglamentarias), es posible que no se puedan atender las solicitudes del titular de los datos personales. Por lo tanto, cuando no sea posible la atenci\u00f3n, se proporcionar\u00e1n las justificaciones pertinentes para que puedas comprender nuestras razones.\r\n\r\nPara ejercer tus derechos como titular de datos personales, simplemente realiza tu solicitud a trav\u00e9s de nuestro canal de atenci\u00f3n atencion@este.com.py\r\n
LEGISLACI\u00d3N APLICABLE Y CAMBIOS EN ESTA POL\u00cdTICA<\/h2>\r\nEsta pol\u00edtica se ha elaborado en base a la LPDP, y las solicitudes y derechos aqu\u00ed establecidos podr\u00e1n ejercerse a partir de la vigencia de la LPDP.\r\n\r\nNuestra empresa se reserva el derecho de cambiar, agregar, adaptar o eliminar partes de esta pol\u00edtica en cualquier momento y a su discreci\u00f3n.\r\n\r\nEsta Pol\u00edtica de Privacidad y Protecci\u00f3n de Datos Personales de ESTE se actualiz\u00f3 en septiembre de 2020.\r\n\r\nNuestra empresa est\u00e1 comprometida con la privacidad de los titulares de datos personales. Para obtener m\u00e1s informaci\u00f3n sobre nuestras pr\u00e1cticas de privacidad y ejercer tus derechos como titular de datos personales, cont\u00e1ctanos por correo electr\u00f3nico atencion@este.com.py.","_es_post_name":"politica-de-privacidad","_es_post_excerpt":"","_es_post_title":"Pol\u00edtica de privacidad","_pt_post_content":"POL\u00cdTICA DE PRIVACIDADE E PROTE\u00c7\u00c3O DE DADOS PESSOAIS<\/h2>\r\nA ESTE conduz suas atividades, inclusive o tratamento de Dados Pessoais, pautada por seus Valores Fundamentais, de Inova\u00e7\u00e3o, Integridade e Responsabilidade, e pela cultura da \u00c9tica e Conformidade. Esta Pol\u00edtica Privacidade e Prote\u00e7\u00e3o de Dados Pessoais da ESTE se aplica a todos que navegam neste Website e aqueles que se comunicam com a nossa empresa por meio dos nossos canais de atendimento, sejam profissionais, clientes, consumidores, colaboradores, ex-colaboradores, dentre outros, ainda que n\u00e3o tenham uma conta cadastrada, mas que tenham seus dados tratados pela nossa empresa.\r\n\r\nEsta Pol\u00edtica estabelece as condi\u00e7\u00f5es de uso e de atendimento do Website https:\/\/www.este.com.py\/ e de nossos canais. \u00c9 muito importante que voc\u00ea leia esta Pol\u00edtica para entender como seus dados pessoais podem ser tratados pela nossa empresa.\r\n\r\nCaso voc\u00ea tenha d\u00favidas ou requisi\u00e7\u00f5es, relacionadas aos seus Dados Pessoais, entre em contato com nosso Encarregado pela Prote\u00e7\u00e3o de Dados Pessoais, atrav\u00e9s do e-mail: atencion@este.com.py\r\nQUAL O OBJETIVO DESTA POL\u00cdTICA E NOSSO COMPROMISSO?<\/h2>\r\nO tratamento (uso) de dados pessoais \u00e9 necess\u00e1rio para a realiza\u00e7\u00e3o de v\u00e1rias das atividades leg\u00edtimas da nossa empresa.\r\n\r\nSabemos, entretanto, o quanto os seus dados pessoais s\u00e3o importantes para voc\u00ea e, portanto, temos o compromisso de tratar (usar) seus dados pessoais sempre em conformidade com as formas autorizadas pela legisla\u00e7\u00e3o vigente.\r\n\r\nNesse sentido, esta Pol\u00edtica tem o objetivo de informar, de maneira simples, como seus dados pessoais podem ser tratados e protegidos pela nossa empresa e como voc\u00ea pode exercer seus direitos como titular de dados pessoais. Para facilitar o entendimento, dividimos o conte\u00fado nos seguintes t\u00f3picos:\r\n\r\n \t- Defini\u00e7\u00f5es<\/li>\r\n \t
- Quais dados pessoais s\u00e3o coletados?<\/li>\r\n \t
- Para quais finalidades tratamos (utilizamos) dados pessoais?<\/li>\r\n \t
- O que s\u00e3o cookies?<\/li>\r\n \t
- Com quem podemos compartilhar dados pessoais?<\/li>\r\n \t
- Como mantemos dados pessoais seguros?<\/li>\r\n \t
- Por quanto tempo os dados pessoais ser\u00e3o armazenados?<\/li>\r\n \t
- Seus direitos como Titular de Dados Pessoais e como exerc\u00ea-los?<\/li>\r\n<\/ul>\r\n
DEFINI\u00c7\u00d5ES<\/h2>\r\nPara facilitar o entendimento, listamos na tabela a seguir, as principais defini\u00e7\u00f5es e termos, normalmente relacionados \u00e0 privacidade e prote\u00e7\u00e3o de dados pessoais, e nos referimos a estes no texto desta Pol\u00edtica:\r\n\r\nLPDP \u2013 Ley De Protecci\u00f3n De Datos Personales Crediticios, ley n.\u00ba 6534\/2020.\r\n\r\nDado pessoal \u2013 Informa\u00e7\u00e3o relacionada a pessoa natural, identificada ou identific\u00e1vel.\r\n\r\nDado pessoal sens\u00edvel \u2013 Dados pessoais sobre \u00e0 origem racial ou \u00e9tnica, convic\u00e7\u00e3o religiosa, opini\u00e3o pol\u00edtica, filia\u00e7\u00e3o a sindicato ou a organiza\u00e7\u00e3o de car\u00e1cter religioso, filos\u00f3fico ou pol\u00edtico, dados referentes \u00e0 sa\u00fade ou \u00e0 vida sexual, dados gen\u00e9ticos ou biom\u00e9tricos, quando vinculados \u00e0 uma pessoa natural.\r\n\r\nTitular \u2013 Pessoa natural a quem se referem os dados pessoais que s\u00e3o objeto de tratamento. Essas pessoas podem ser profissionais da sa\u00fade ou relacionados, pacientes, consumidores, colaboradores, ex-colaboradores ou outras pessoas naturais.\r\n\r\nUsu\u00e1rios \u2013 Pessoas que acessam o nosso Website e\/ou interagem com as atividades nele oferecidas.\r\n\r\nControlador \u2013 Pessoa natural ou jur\u00eddica, de direito p\u00fablico ou privado, a quem competem as decis\u00f5es referentes ao tratamento de dados pessoais. A nossa empresa pode atuar como Controladora e\/ou Operadora, no tratamento de Dados Pessoais.\r\n\r\nOperador \u2013 Pessoa natural ou jur\u00eddica, de direito p\u00fablico ou privado, que realiza tratamento de dados pessoais em nome do controlador. A nossa empresa pode atuar como Controladora e\/ou Operadora, no tratamento de Dados Pessoais.\r\n\r\nEncarregado \u2013 Pessoa indicada pelo controlador e operador para atuar como canal de comunica\u00e7\u00e3o entre o controlador, os titulares dos dados pessoais e a Autoridade Nacional de Prote\u00e7\u00e3o de Dados (ANPD). Nosso Encarregado pela prote\u00e7\u00e3o de Dados Pessoais pode ser contactado atrav\u00e9s do e\u0002mail: atencion@este.com.py\r\n\r\nTratamento \u2013 Toda opera\u00e7\u00e3o realizada com dados pessoais, como aquelas que se referem \u00e0 coleta, produ\u00e7\u00e3o, recep\u00e7\u00e3o, classifica\u00e7\u00e3o, utiliza\u00e7\u00e3o, acesso, reprodu\u00e7\u00e3o, transmiss\u00e3o, distribui\u00e7\u00e3o, processamento, arquivamento, armazenamento, elimina\u00e7\u00e3o, avalia\u00e7\u00e3o ou controle da informa\u00e7\u00e3o, modifica\u00e7\u00e3o, comunica\u00e7\u00e3o, transfer\u00eancia, difus\u00e3o ou extra\u00e7\u00e3o.\r\n\r\nAnonimiza\u00e7\u00e3o \u2013 Processos por meios dos quais os dados pessoais perdem a possibilidade de associa\u00e7\u00e3o, direta ou indireta, de um indiv\u00edduo, considerada a utiliza\u00e7\u00e3o de meios t\u00e9cnicos razo\u00e1veis e dispon\u00edveis no momento do tratamento. Nos termos da lei, a LPDP n\u00e3o se aplica aos dados pessoais anonimizados.\r\n\r\nColeta autom\u00e1tica \u2013 Coleta autom\u00e1tica \u00e9 aquela realizada pelo acesso aos canais digitais da nossa empresa, sem que, necessariamente, o Titular tenha informado dados pessoais. S\u00e3o exemplos de dados coletados de forma autom\u00e1tica, os Cookies, logs de acesso, caracter\u00edsticas do dispositivo de acesso ou do navegador, IP (com data e hora), origem do IP, informa\u00e7\u00f5es sobre cliques, p\u00e1ginas acessadas, termos de procura digitados em nossos canais, dentre outros.\r\n\r\nCookies \u2013 S\u00e3o os arquivos enviados pelo servidor do Website para o computador dos Usu\u00e1rios, com a finalidade de identific\u00e1-lo e obter dados de acesso, como p\u00e1ginas navegadas ou links clicados, permitindo, desta forma, a personaliza\u00e7\u00e3o da navega\u00e7\u00e3o dos Usu\u00e1rios no Website, de acordo com suas prefer\u00eancias.\r\n\r\nIP \u2013 Abreviatura de Internet Protocol. \u00c9 um conjunto de n\u00fameros que identifica a conex\u00e3o, por meio da qual \u00e9 poss\u00edvel identificar o computador dos Usu\u00e1rios na Internet.\r\n\r\nLogs \u2013 Registros de atividades dos Usu\u00e1rios efetuadas no Website.\r\n\r\nSite ou Website \u2013 Designa o endere\u00e7o eletr\u00f4nico https:\/\/www.este.com.py\/ e seus subdom\u00ednios.\r\nQUAIS DADOS PESSOAIS S\u00c3O COLETADOS?<\/h2>\r\nPara que possamos realizar nossas atividades, pode ser necess\u00e1rio a nossa empresa coletar algumas informa\u00e7\u00f5es ou dados pessoais relacionados a voc\u00ea.\r\n\r\nEssas informa\u00e7\u00f5es podem ter sido fornecidas diretamente por voc\u00ea, por terceiros contratados ou contactados pela nossa empresa ou coletadas automaticamente.\r\n\r\nAlguns exemplos destas informa\u00e7\u00f5es que podem ser coletadas:\r\n\r\n \t- Informa\u00e7\u00f5es da \u00e1rea de contato, como \u201cnome, e-mail, telefones, estado e cidade.<\/li>\r\n \t
- Informa\u00e7\u00f5es Financeiras: poss\u00edveis valores a serem pagos ou recebidos, por meio de conta banc\u00e1ria ou boletos em raz\u00e3o de nossa rela\u00e7\u00e3o comercial<\/li>\r\n \t
- Informa\u00e7\u00f5es Comportamentais: identifica\u00e7\u00e3o de acesso, informa\u00e7\u00f5es sobre cliques, dentre outras, coletadas atrav\u00e9s de meios tecnol\u00f3gicos, como cookies.<\/li>\r\n<\/ul>\r\nA nossa empresa assegura que os dados pessoais sejam coletados e tratados apenas na medida do necess\u00e1rio, em decorr\u00eancia de finalidades leg\u00edtimas, claras e informadas, bem como mediante autoriza\u00e7\u00e3o, que poder\u00e1 ser o consentimento ou qualquer outra prevista na LPDP.\r\n
PARA QUAIS FINALIDADES TRATAMOS (UTILIZAMOS) DADOS PESSOAIS?<\/h2>\r\nOs Dados Pessoais podem ser tratados pela nossa empresa para diversas finalidades leg\u00edtimas.\r\n\r\nAbaixo, listamos algumas dessas finalidades e exemplos:\r\n\r\n \t- Realizar opera\u00e7\u00f5es comerciais: realizar atividades de marketing e vendas; responder aos pedidos recebidos; acompanhar intera\u00e7\u00f5es e reuni\u00f5es, inclusive quando voc\u00ea entra em contato com a nossa empresa para solicitar informa\u00e7\u00f5es ou suporte<\/li>\r\n \t
- Cumprir obriga\u00e7\u00f5es legais ou regulamentares: gerenciar eventos adversos; realizar atividades de preven\u00e7\u00e3o, avalia\u00e7\u00e3o e pesquisa; cumprir formalidades administrativas; realizar registros e declara\u00e7\u00f5es; atender auditorias<\/li>\r\n \t
- Fornecer suporte ao cliente, utilizando dos poss\u00edveis dados cadastrais e informa\u00e7\u00f5es de contato previamente solicitados<\/li>\r\n \t
- Dar acesso a servi\u00e7os: permitir acesso, download, uso ou gerenciamento de aplicativos, Websites e plataformas online\r\nMelhorar e desenvolver produtos e servi\u00e7os: identificar tend\u00eancias de uso e desenvolver novos produtos e servi\u00e7os;\u00a0 entender como pessoas e seus dispositivos eletr\u00f4nicos interagem com nossos servi\u00e7os e plataformas; rastrear e responder d\u00favidas de seguran\u00e7a; avaliar a efic\u00e1cia de nossas campanhas promocionais, realizar pesquisas, dentre outras<\/li>\r\n \t
- Personalizar sua experi\u00eancia ao usar servi\u00e7os que possam ser oferecidos pela nossa empresa:<\/li>\r\n \t
- permitir que os servi\u00e7os oferecidos sejam apresentados da maneira que melhor se adapte \u00e0s prefer\u00eancias do Usu\u00e1rio; entender seus interesses profissionais e pessoais em rela\u00e7\u00e3o ao conte\u00fado, produtos e servi\u00e7os disponibilizados em nossos canais de comunica\u00e7\u00e3o; apresentar produtos e conte\u00fados na medida em que os Usu\u00e1rio realizam buscas<\/li>\r\n \t
- Para que a nossa empresa possa se comunicar com voc\u00ea: responder suas perguntas; atender suas requisi\u00e7\u00f5es; fornecer suporte para produtos e servi\u00e7os; fornecer informa\u00e7\u00f5es importantes, informa\u00e7\u00f5es administrativas, avisos necess\u00e1rios e materiais promocionais; enviar not\u00edcias e informa\u00e7\u00f5es sobre nossos produtos, servi\u00e7os, marcas e opera\u00e7\u00f5es; organizar e gerenciar eventos, reuni\u00f5es, aulas e congressos profissionais, remotos ou presenciais<\/li>\r\n \t
- Para processar pagamentos que venham a ser necess\u00e1rios, em situa\u00e7\u00f5es espec\u00edficas e claramente informadas: receber e verificar dados financeiros, com o objetivo de permitir a realiza\u00e7\u00e3o\/recebimento de pagamentos em situa\u00e7\u00f5es espec\u00edficas e claramente informadas<\/li>\r\n \t
- Oferecer doa\u00e7\u00f5es e patroc\u00ednios: em situa\u00e7\u00f5es em que sejam permitidos ou aplic\u00e1veis<\/li>\r\n \t
- Responder a solicita\u00e7\u00f5es de autoridades, administrativas ou judiciais, de acordo com as leis aplic\u00e1veis: cumprir intima\u00e7\u00f5es, apresentar registros necess\u00e1rios, acompanhar, se manifestar ou defender em processos legais;<\/li>\r\n \t
- Proteger os direitos e interesses da nossa empresa: proteger a sa\u00fade e a seguran\u00e7a dos colaboradores, terceiros e instala\u00e7\u00f5es da nossa empresa; realizar auditorias internas, gerenciamentos de ativos, sistema e outros controles de neg\u00f3cios; gerenciar e monitorar a administra\u00e7\u00e3o dos neg\u00f3cios da empresa (incluindo, finan\u00e7as e contabilidade;\u00a0 monitoramento e preven\u00e7\u00e3o de fraudes, dentre outras); manter a seguran\u00e7a dos servi\u00e7os e opera\u00e7\u00f5es; proteger os direitos da nossa empresa, sejam de privacidade, seguran\u00e7a ou propriedade; viabilizar solu\u00e7\u00f5es; mitigar riscos; limitar danos que possam ser incorridos pela nossa empresa, sempre que necess\u00e1rio; proteger a nossa empresa e\r\nempresas afiliadas contra poss\u00edveis a\u00e7\u00f5es fraudulentas.<\/li>\r\n<\/ul>\r\n
O QUE S\u00c3O COOKIES?<\/h2>\r\nCookies s\u00e3o arquivos ou informa\u00e7\u00f5es que podem ser armazenadas nos dispositivos eletr\u00f4nicos dos Usu\u00e1rios que visitam o Website ou utilizam os canais digitais da nossa empresa.\r\n\r\nA nossa empresa adota uma pol\u00edtica \u00e9tica e transparente em rela\u00e7\u00e3o ao uso de \u201ccookies\u201d.\r\n\r\nAo acessar pela primeira vez o site da nossa empresa, voc\u00ea pode informar suas prefer\u00eancias de utiliza\u00e7\u00e3o de Cookies. Para rever a autoriza\u00e7\u00e3o concedida ou revog\u00e1-la, entre em contato atrav\u00e9s do e-mail atencion@este.com.py\r\nCOM QUEM PODEMOS COMPARTILHAR DADOS PESSOAIS?<\/h2>\r\nCom base nas finalidades descritas acima, pode ser necess\u00e1rio a nossa empresa compartilhar seus dados pessoais com:\r\n\r\n \t- Nossos parceiros, incluindo profissionais, organiza\u00e7\u00f5es e servi\u00e7os de sa\u00fade, distribuidores, ou\r\noutras institui\u00e7\u00f5es relacionadas \u00e0 sa\u00fade e ind\u00fastria farmac\u00eautica<\/li>\r\n \t
- Autoridades, entidades governamentais ou outros terceiros, para cumprir normas legais ou regulamentares, para a prote\u00e7\u00e3o dos interesses da nossa empresa em qualquer tipo de conflito, incluindo a\u00e7\u00f5es judiciais e processos administrativos<\/li>\r\n \t
- Fornecedores selecionados, prestadores de servi\u00e7os ou vendedores, que possam agir de acordo com nossas instru\u00e7\u00f5es, seja para hospedagem de sites, an\u00e1lise de dados, processamento de pagamentos, atendimento de pedidos, processamento de tecnologia da informa\u00e7\u00e3o, fornecimento de infraestrutura relacionada, atendimento ao cliente, entregas de e-mails, auditorias, dentre outras.<\/li>\r\n \t
- Potenciais adquirentes e outras partes interessadas, no caso de opera\u00e7\u00f5es de reestrutura\u00e7\u00e3o\r\nsociet\u00e1ria\/legal, como aquisi\u00e7\u00f5es, fus\u00f5es, joint ventures, cess\u00f5es, cis\u00f5es, investimentos ou\r\ndesinvestimentos.<\/li>\r\n<\/ul>\r\nOs dados pessoais poder\u00e3o, ainda, ser objeto de transfer\u00eancia internacional, o que ser\u00e1 feito sempre em conformidade com as normas legais e regulamentares, e mediante a utiliza\u00e7\u00e3o de meios ou instrumentos jur\u00eddicos que garantam a seguran\u00e7a dos dados pessoais, conforme permitem a LPDP ou outras leis ou regulamentos, a depender do destino da informa\u00e7\u00e3o.\r\n
COMO MANTEMOS DADOS PESSOAIS SEGUROS?<\/h2>\r\nQualquer dado pessoal tratado pela nossa empresa ser\u00e1 armazenado de acordo com os mais r\u00edgidos padr\u00f5es de seguran\u00e7a, o que inclui a ado\u00e7\u00e3o de medidas como:\r\n\r\n \t- Prote\u00e7\u00e3o dos nossos sistemas contra acessos n\u00e3o autorizados;<\/li>\r\n \t
- Restri\u00e7\u00e3o do acesso aos dados pessoais apenas \u00e0s pessoas espec\u00edficas ao local onde estejam\r\narmazenados os dados pessoais; e<\/li>\r\n \t
- Garantia de que colaboradores ou parceiros externos, que precisem realizar o tratamento de dados\r\npessoais, dever\u00e3o se comprometer a manter o sigilo absoluto, bem como adotar as melhores pr\u00e1ticas\r\nno eventual tratamento destes dados pessoais, conforme determinam as pol\u00edticas e procedimentos\r\ncorporativos, contratos, normas legais ou regulamentares, dentre outras;<\/li>\r\n<\/ul>\r\nAl\u00e9m dos esfor\u00e7os t\u00e9cnicos, a nossa empresa tamb\u00e9m adota medidas institucionais, visando proteger dados pessoais, atrav\u00e9s de sua Estrutura de Governan\u00e7a de Privacidade e Prote\u00e7\u00e3o de Dados Pessoais, que inclui seu Comit\u00ea de Privacidade e Prote\u00e7\u00e3o de Dados Pessoais, como Encarregado pela Prote\u00e7\u00e3o de Dados Pessoais.\r\n
POR QUANTO TEMPO OS DADOS PESSOAIS SER\u00c3O ARMAZENADOS?<\/h2>\r\nOs dados pessoais ser\u00e3o tratados pela nossa empresa at\u00e9 que deixem de atender as finalidades para as quais foram coletados, quando ser\u00e3o eliminados ou at\u00e9 o titular dos dados pessoais solicitar a sua elimina\u00e7\u00e3o, exceto na hip\u00f3tese de necessidade da nossa empresa manter o tratamento dos Dados Pessoais, para fins de cumprimento de obriga\u00e7\u00e3o legal ou regulat\u00f3ria, transfer\u00eancia a terceiro \u2013 desde que respeitados os requisitos de tratamento dos dados pessoais \u2013 e uso exclusivo da nossa empresa, inclusive para o exerc\u00edcio de seus direitos, inclusive em processos judiciais ou administrativos.\r\nSEUS DIREITOS ENQUANTO TITULAR DE DADOS PESSOAIS E COMO EXERC\u00ca-LOS<\/h2>\r\nA nossa empresa respeita seus direitos como titular de dados pessoais, estejam esses direitos previstos na Ley de Protecci\u00f3n De Datos Personales Crediticios (LPDP) ou em outras normas legais ou regulamentares. Dessa forma, no que diz respeito ao tratamento de dados pessoais, a nossa empresa garante a voc\u00ea \u2013 titular, o direito de realizar as seguintes solicita\u00e7\u00f5es:\r\n\r\nConfirma\u00e7\u00e3o da exist\u00eancia de tratamento \u2013 Voc\u00ea pode solicitar a consulta de eventual atividade de tratamento dos seus dados pessoais. Caso, eventualmente, seus dados n\u00e3o sejam ou n\u00e3o tenham sido tratados pela nossa empresa:\r\n\r\na) Se soubermos quem realiza o tratamento, indicaremos a voc\u00ea, e\r\n\r\nb) Se n\u00e3o soubermos, informaremos a n\u00e3o realiza\u00e7\u00e3o do tratamento pela nossa empresa.\r\n\r\nAcesso aos seus dados pessoais \u2013 Voc\u00ea pode solicitar acesso aos seus dados pessoais, que sejam tratados pela nossa empresa, de duas formas:\r\n\r\na) Simples: Recebendo apenas um extrato simplificado de seus dados pessoais; ou\r\n\r\nb) Completa: Recebendo, para al\u00e9m dos dados pessoais tratados, a informa\u00e7\u00e3o sobre a origem dos seus dados, a inexist\u00eancia de registro, os crit\u00e9rios utilizados e a finalidade do tratamento, observados os direitos de preservarmos os segredos de neg\u00f3cio, comerciais, industriais e outras determina\u00e7\u00f5es legais ou regulamentares que determinem a confidencialidade por parte da nossa empresa.\r\n\r\nCorre\u00e7\u00e3o de dados pessoais incompletos, inexatos ou desatualizados \u2013 Caso voc\u00ea verifique que seus dados n\u00e3o est\u00e3o atualizados, estejam incorretos ou incompletos, voc\u00ea pode solicitar a altera\u00e7\u00e3o, corre\u00e7\u00e3o ou complementa\u00e7\u00e3o dos seus dados pessoais para a nossa empresa.\r\n\r\nAnonimiza\u00e7\u00e3o, bloqueio ou elimina\u00e7\u00e3o de dados desnecess\u00e1rios, excessivos ou tratados em desconformidade com as normas legais ou regulamentares \u2013 Caso voc\u00ea entenda que seus dados pessoais est\u00e3o sendo tratados de maneira irregular, voc\u00ea pode solicitar que sejam anonimizados, bloqueados e at\u00e9 mesmo eliminados.\r\n\r\nRevoga\u00e7\u00e3o do Consentimento \u2013 Caso o tratamento dos seus dados pessoais seja realizado com base na coleta de seu consentimento, voc\u00ea pode revogar esse consentimento, a qualquer momento.\r\n\r\nElimina\u00e7\u00e3o dos dados tratados com consentimento do Titular \u2013 Caso o tratamento dos seus dados pessoais seja realizado com base na coleta de seu consentimento, voc\u00ea pode solicitar expressamente a elimina\u00e7\u00e3o de seus dados pessoais de nossas bases, a qualquer momento.\r\n\r\nObten\u00e7\u00e3o de informa\u00e7\u00f5es sobre as entidades p\u00fablicas ou privadas com as quais a nossa empresa tenha compartilhado seus dados pessoais \u2013 Para que voc\u00ea possa entender, de forma detalhada, com quem compartilhamos seus dados pessoais, al\u00e9m das informa\u00e7\u00f5es previstas nesta Pol\u00edtica, voc\u00ea poder\u00e1 solicitar detalhamento completo.\r\n\r\nInforma\u00e7\u00e3o sobre a possibilidade de n\u00e3o fornecer o seu consentimento, bem como de ser informado sobre as consequ\u00eancias, em caso de negativa do seu consentimento para o tratamento de dados pessoais \u2013 Para todas as atividades em que o tratamento dos seus dados pessoais demandar a coleta de seu consentimento, voc\u00ea ser\u00e1 informado, de forma clara e objetiva, sobre a possibilidade de voc\u00ea n\u00e3o fornecer seu consentimento e sobre as consequ\u00eancias naturais do seu n\u00e3o consentimento.\r\n\r\nRevis\u00e3o de decis\u00e3o automatizada \u2013 Caso a nossa empresa tome alguma decis\u00e3o automatizada, que envolva o tratamento dos seus dados pessoais, ou que lhe afete diretamente, voc\u00ea pode nos solicitar a revis\u00e3o desta decis\u00e3o.\r\n\r\nTodas as requisi\u00e7\u00f5es recebidas dos titulares de dados pessoais tratados pela nossa empresa, ser\u00e3o:\r\n\r\n \t- Viabilizadas ao titular dos dados pessoais (ou seu representante legal), de forma gratuita<\/li>\r\n \t
- Submetidas \u00e0 alguma(s) forma(s) de valida\u00e7\u00e3o da identidade do Titular ou apresenta\u00e7\u00e3o dos poderes de representa\u00e7\u00e3o, para que a nossa empresa possa garantir o atendimento das requisi\u00e7\u00f5es do(s) verdadeiro(s) titular(es) dos dados pessoais.<\/li>\r\n<\/ul>\r\nTodas as requisi\u00e7\u00f5es dos titulares, em rela\u00e7\u00e3o a dados pessoais, ser\u00e3o avaliadas pelo Comit\u00ea de Privacidade e Prote\u00e7\u00e3o de Dados Pessoais da nossa empresa, que poder\u00e1 solicitar mais informa\u00e7\u00f5es para compreender melhor a requisi\u00e7\u00e3o e garantir o melhor e mais preciso atendimento ao titular dos dados pessoais.\r\n\r\nEm algumas situa\u00e7\u00f5es (previstas em normas legais ou regulamentares), talvez as requisi\u00e7\u00f5es do titular dos dados pessoais n\u00e3o possam ser atendidas. Assim, quando n\u00e3o for poss\u00edvel o atendimento, ser\u00e3o apresentadas as justificativas pertinentes, para que voc\u00ea possa compreender nossas raz\u00f5es.\r\n\r\nPara exercer seus direitos como titular de dados pessoais, basta realizar sua requisi\u00e7\u00e3o pelo nosso canal atencion@este.com.py\r\n
LEGISLA\u00c7\u00c3O APLIC\u00c1VEL E ALTERA\u00c7\u00d5ES DESTA POL\u00cdTICA<\/h2>\r\nEsta Pol\u00edtica foi elaborada com base na LPDP e as requisi\u00e7\u00f5es e direitos aqui previstos, poder\u00e3o ser exercidos, a partir da vig\u00eancia da LPDP.\r\n\r\nA nossa empresa poder\u00e1, a seu crit\u00e9rio e a qualquer momento, alterar, acrescentar, adaptar ou remover partes desta Pol\u00edtica.\r\n\r\nEsta Pol\u00edtica de Privacidade e Prote\u00e7\u00e3o de Dados Pessoais da ESTE foi atualizada em setembro de 2020.\r\n\r\nA nossa empresa est\u00e1 comprometida com a privacidade dos titulares de dados pessoais. Para quaisquer esclarecimentos sobre nossas pr\u00e1ticas de privacidade e para o exerc\u00edcio dos seus direitos como titular de dados pessoais, entre em contato atrav\u00e9s do e-mail atencion@este.com.py","_pt_post_name":"politica-de-privacidade","_pt_post_excerpt":"","_pt_post_title":"Polit\u00edca de Privacidade","_en_post_content":"PRIVACY AND PERSONAL DATA PROTECTION POLICY<\/h2>\r\nESTE carries out its activities, including the processing of Personal Data, based on its Fundamental Values of Innovation, Integrity, and Responsibility, and in the culture of Ethics and Compliance.\r\n\r\nThis Privacy and Personal Data Protection Policy of ESTE applies to all those who browse this Website and those who communicate with our company through our service channels, whether they are professionals, clients, consumers, employees, former employees, and others, even if they do not have a registered account, but whose data is processed by our company.\r\n\r\nThis Policy sets out the terms of use and service of the Website https:\/\/www.este.com.py\/ and our channels. It is essential to read this Policy to understand how your personal information may be treated by our company.\r\n\r\nIf you have questions or requests related to your Personal Data, please contact our Data Protection Officer via email: atencion@este.com.py.\r\nWHAT IS THE PURPOSE OF THIS POLICY AND OUR COMMITMENT?<\/h2>\r\nThe processing (use) of personal data is necessary to carry out various legitimate activities of our company.\r\n\r\nHowever, we understand how important your personal data is to you, so we commit to process (use) your data in accordance with the forms authorized by current legislation.\r\n\r\nIn this regard, the purpose of this Policy is to inform, in a straightforward manner, how your personal data may be processed and protected by our company and how you can exercise your rights as the data subject. To facilitate comprehension, we have divided the content into the following topics:\r\n\r\n \t- Definitions<\/li>\r\n \t
- What personal data is collected?<\/li>\r\n \t
- For what purposes do we process (use) personal data?<\/li>\r\n \t
- What are cookies?<\/li>\r\n \t
- With whom can we share personal data?<\/li>\r\n \t
- How do we keep personal data secure?<\/li>\r\n \t
- How long will personal data be stored?<\/li>\r\n \t
- Your rights as a Data Subject and how to exercise them.<\/li>\r\n<\/ul>\r\n
DEFINITIONS<\/h2>\r\nTo facilitate understanding, we list in the table below the definitions and key terms commonly related to privacy and personal data protection, which we refer to in this text of this Policy:\r\n\r\nLPDP \u2013 Ley de Protecci\u00f3n Credit Personal Data Protection Law, Law No. 6534\/2020.\r\n\r\nPersonal data \u2013 Information related to a natural person, identified or identifiable.\r\n\r\nSensitive personal data \u2013 Personal data about racial or ethnic origin, religious beliefs, political opinions, membership in unions or religious, philosophical, or political organizations, data related to health or sexual life, genetic or biometric data when linked to a natural person.\r\n\r\nData subject \u2013 A natural person to whom the personal data that are processed refer. These individuals can be healthcare professionals or others, patients, consumers, employees, former employees, or other natural persons.\r\n\r\nUsers \u2013 People who access our Website and\/or interact with the activities offered on it.\r\n\r\nController \u2013 A natural or legal person, of public or private law, responsible for decisions related to the processing of personal data. Our company may act as a Controller and\/or Processor in the processing of Personal Data.\r\n\r\nProcessor \u2013 A natural or legal person, of public or private law, who carries out the processing of personal data on behalf of the controller. Our company may act as a Controller and\/or Processor in the processing of Personal Data.\r\n\r\nData Protection Officer \u2013 A person designated by the controller and the processor to act as a communication channel between the controller, data subjects, and the National Data Protection Authority (ANPD). Our Data Protection Officer can be contacted via email: atencion@este.com.py.\r\n\r\nProcessing \u2013 Any operation performed with personal data, such as collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation, or information control, modification, communication, transfer, dissemination, or extraction.\r\n\r\nAnonymization \u2013 Processes by which personal data lose the possibility of direct or indirect association with an individual, considering the use of reasonable and available technical means at the time of processing. According to the law, the LPDP does not apply to anonymized personal data.\r\n\r\nAutomatic collection \u2013 Automatic collection is carried out through access to the digital channels of our company without the Data Subject having necessarily provided personal data. Examples of data collected automatically include cookies, access logs, device or browser characteristics, IP address (with date and time), IP origin, information about clicks, pages visited, search terms entered on our channels, among others.\r\n\r\nCookies \u2013 Files sent by the website server to Users' devices to identify them and obtain access data, such as pages visited or links selected, allowing the customization of Users' navigation on the Website according to their preferences.\r\n\r\nIP \u2013 Abbreviation for Internet Protocol. It is a set of numbers that identifies the connection through which it is possible to identify the Users' computers on the Internet.\r\n\r\nLogs \u2013 Records of User activities carried out on the Website. Website \u2013 Refers to the electronic address https:\/\/www.este.com.py\/ and its subdomains.\r\nWHAT PERSONAL DATA IS COLLECTED?<\/h2>\r\nTo carry out our activities, it may be necessary for our company to collect certain information or personal data related to you.\r\n\r\nThis information may have been provided directly by you, by third parties contracted or contacted by our company, or collected automatically.\r\n\r\nSome examples of this information that may be collected include:\r\n\r\n\u2022 Contact information, such as name, email, phone numbers, state, and city.\r\n\r\n\u2022 Financial information: potential amounts to be paid or received, through bank accounts or invoices in connection with our business relationship.\r\n\r\n\u2022 Behavioral information: access identification, information about clicks, and other data collected through technological means such as cookies.\r\n\r\nOur company ensures that personal data is collected and processed only to the extent necessary, for legitimate, clear, and informed purposes, and with authorization, whether by consent or other authorized means under the LPDP.\r\nFOR WHAT PURPOSES DO WE PROCESS (USE) PERSONAL DATA?<\/h2>\r\nPersonal data can be processed by our company for various legitimate purposes. Below, we list some of these purposes and examples:\r\n\r\n\u2022 Conducting business operations: carrying out marketing and sales activities; responding to requests received; monitoring interactions and meetings, even when you communicate with our company to request information or support.\r\n\r\n\u2022 Complying with legal or regulatory obligations: managing adverse events; conducting prevention, evaluation, and investigation activities; complying with administrative formalities; maintaining records and reports; undergoing audits.\r\n\r\n\u2022 Providing customer support using contact and registration data provided in advance.\r\n\r\n\u2022 Providing access to services: allowing access, download, use, or management of applications, websites, and online platforms.\r\n\r\n\u2022 Improving and developing products and services: identifying usage trends and developing new products and services; understanding how people and their electronic devices interact with our services and platforms; tracking and responding to security issues; assessing the effectiveness of our promotional campaigns, conducting research, among others.\r\n\r\n\u2022 Personalizing your experience when using services that our company may offer: enabling services to be presented in a way that best suits the user's preferences; understanding their professional and personal interests in relation to the content, products, and services available on our communication channels; presenting products and content as users perform searches.\r\n\r\n\u2022 Communicating with you: answering your questions; addressing your requests; providing support for products and services; sending important information, necessary communications, and promotional materials; sending news and information about our products, services, brands, and operations; organizing and managing events, meetings, classes, and professional conferences, whether in person or remotely.\r\n\r\n\u2022 Processing payments in specific and clearly informed situations: receiving and verifying financial information in order to enable the processing and receipt of payments in specific and clearly informed situations.\r\n\r\n\u2022 Offering donations and sponsorships when permitted or applicable.\r\n\r\n\u2022 Responding to requests from administrative or judicial authorities in accordance with applicable laws: complying with subpoenas, providing necessary records, tracking, responding, or defending in legal proceedings.\r\n\r\n\u2022 Protecting the rights and interests of our company: safeguarding the health and safety of employees, third parties, and company facilities; conducting internal audits, asset management, systems, and other business controls; managing and overseeing business administration (including finance and accounting; fraud monitoring and prevention, among others); maintaining the security of services and operations; protecting the rights of our company, whether privacy, security, or property; providing solutions; mitigating risks; limiting damages that may be incurred by our company when necessary; protecting our company and affiliated companies against possible fraudulent actions.\r\nWHAT ARE COOKIES?<\/h2>\r\nCookies are files or information that can be stored on Users' electronic devices when they visit the\r\n\r\nWebsite or use our company's digital channels.\r\n\r\nOur company adopts an ethical and transparent policy regarding the use of \"cookies.\"\r\n\r\nWhen you first access our company's website, you can indicate your preferences regarding the use of cookies. To review or revoke the consent given, please contact us via email atencion@este.com.py.\r\nWITH WHOM CAN WE SHARE PERSONAL DATA?<\/h2>\r\nBased on the purposes described above, it may be necessary for our company to share your personal data with:\r\n\r\n\u2022 Our partners, including professionals, healthcare organizations, distributors, and other institutions related to healthcare and the pharmaceutical industry.\r\n\r\n\u2022 Authorities, government entities, or other third parties to comply with legal or regulatory requirements, to protect our company's interests in any type of conflict, including legal actions and administrative processes.\r\n\r\n\u2022 Selected providers, service providers, or vendors who may act in accordance with our instructions, whether for website hosting, data analysis, payment processing, order processing, information technology processing, provision of related infrastructure, customer service, email delivery, audits, among others.\r\n\r\n\u2022 Potential acquirers and other stakeholders in case of corporate or legal restructurings, such as acquisitions, mergers, joint ventures, assignments, divisions, investments, or divestments. Personal data may also be subject to international transfer, which will always be carried out in accordance with legal and regulatory standards and through the use of legal means or instruments that guarantee the security of personal data, as permitted by the LPDP or other laws or regulations, as appropriate to the destination of the information.\r\nHOW DO WE KEEP PERSONAL INFORMATION SECURE?<\/h2>\r\nAny personal data processed by our company will be stored in accordance with the strictest security standards, including the adoption of measures such as:\r\n\r\n\u2022 Protection of our systems against unauthorized access.\r\n\r\n\u2022 Restriction of access to personal data only to specific individuals at the location where personal data is stored.\r\n\r\n\u2022 Ensuring that employees or external partners who need to carry out personal data processing commit to maintaining absolute confidentiality and adopt best practices in the eventual processing of this personal data, in accordance with corporate policies and procedures, contracts, legal standards, or regulations, among others. In addition to technical efforts, our company also takes institutional measures to protect personal data, through its Privacy and Personal Data Governance Structure, which includes its Privacy and Personal Data Protection Committee, as the Data Protection Officer.\r\nHOW LONG WILL PERSONAL DATA BE STORED?<\/h2>\r\nPersonal data will be processed by our company until they cease to serve the purposes for which they were collected, at which point they will be deleted, or until the data subject requests their deletion, except in cases where our company needs to maintain the processing of Personal Data to comply with a legal or regulatory obligation, transfer them to third parties, provided that the requirements for the processing of personal data are respected, and their use is exclusively for our company, even for exercising their rights, including in judicial or administrative proceedings.\r\nYOUR RIGHTS AS A DATA SUBJECT AND HOW TO EXERCISE THEM<\/h2>\r\nOur company respects your rights as a data subject, whether these rights are established in the Law on Credit Personal Data Protection (LPDP) or other legal or regulatory provisions. Therefore, regarding the processing of personal data, our company guarantees you, as the data subject, the right to make the following requests:\r\n\r\nConfirmation of the existence of processing: You can request information about any processing activity of your personal data. If your data has not been processed by our company, we will inform you of:\r\n\r\na) If we know who carries out the processing, we will inform you.\r\n\r\nb) If we do not know, we will inform you that our company has not carried out the processing.\r\n\r\nAccess to your personal data: You can request access to your personal data processed by our company in two ways:\r\n\r\na) Simple: Receiving a simplified summary of your personal data.\r\n\r\nb) Complete: Receiving, in addition to the processed personal data, information about the origin of your data, the lack of records, the criteria used, and the purpose of the processing, without prejudice to preserving trade secrets, industrial secrets, and other legal or regulatory provisions establishing confidentiality by our company.\r\n\r\nCorrection of incomplete, inaccurate, or outdated personal data: If you find that your data is not up to date, incorrect, or incomplete, you can request the modification, correction, or completion of your personal data by our company.\r\n\r\nAnonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data: If you believe that your personal data is being processed irregularly, you can request their anonymization, blocking, or deletion.\r\n\r\nRevocation of Consent: If the processing of your personal data is based on your consent, you can revoke that consent at any time.\r\n\r\nDeletion of data processed with the consent of the Data Subject: If the processing of your personal data is based on the collection of your consent, you can expressly request the deletion of your personal data from our databases at any time.\r\n\r\nObtaining information about public or private entities with which our company has shared your personal data: To help you understand in detail with whom we share your personal data, in addition to the information provided in this Policy, you can request a complete breakdown.\r\n\r\nInformation about the possibility of not granting your consent, as well as being informed of the consequences in case of denying your consent for the processing of personal data: For all activities in which the processing of your personal data requires the collection of your consent, you will be informed clearly and objectively about the possibility of not granting your consent and the natural\r\nconsequences of not doing so.\r\n\r\nReview of automated decisions: If our company makes any automated decisions involving the processing of your personal data or that directly affect you, you can request a review of that decision.\r\nALL REQUESTS RECEIVED FROM DATA SUBJECTS PROCESSED BY OUR COMPANY WILL BE HANDLED AS FOLLOWS:<\/h2>\r\n\u2022 They will be processed free of charge for the data subject (or their legal representative).\r\n\u2022 They will be subject to some form of identity validation of the data subject or the submission of powers of representation so that our company can ensure the proper handling of the data subject's requests.\r\n\r\nAll requests from data subjects regarding personal data will be evaluated by our company's Privacy and Personal Data Protection Committee, which may request further information to better understand the request and ensure the best and most accurate attention to the data subject.\r\n\r\nIn some situations (as provided for in legal or regulatory provisions), it may not be possible to respond to data subject requests. Therefore, when it is not possible to respond, the relevant justifications will be provided to help you understand our reasons. To exercise your rights as a data subject, simply make your request through our contact channel atencion@este.com.py.\r\nAPPLICABLE LEGISLATION AND CHANGES TO THIS POLICY<\/h2>\r\nThis policy has been prepared based on the LPDP, and the requests and rights established here may be exercised from the date the LPDP comes into effect.\r\n\r\nOur company reserves the right to change, add, adapt, or delete parts of this policy at any time and at its discretion.\r\n\r\nThis Privacy and Personal Data Protection Policy of ESTE was last updated in September 2020.\r\n\r\nOur company is committed to the privacy of data subjects. For more information about our privacy practices and to exercise your rights as a data subject, please contact us via email atencion@este.com.py.","_en_post_name":"privacy-policy","_en_post_excerpt":"","_en_post_title":"Privacy policy","edit_language":"en","footnotes":""},"acf":[],"yoast_head":"\nPolit\u00edca de Privacidade - ESTE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.este.com.py\/politica-de-privacidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polit\u00edca de Privacidade - ESTE\" \/>\n<meta property=\"og:description\" content=\"PRIVACY AND PERSONAL DATA PROTECTION POLICY ESTE carries out its activities, including the processing of Personal Data, based on its Fundamental Values of Innovation, Integrity, and Responsibility, and in the culture of Ethics and Compliance. 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